From Serendipity to Space Harmony

Social media is unfolding a world of unknowns for us at NASA. Take for instance NASA’s serendipitous new relationship with the band, McFly.

I admit, I’d never heard of McFly before two weeks ago. Where have I been? How did I miss this phenom band? I just learned today that McFly snatched the Beatles’ long-held title in the Guinness Book of World Records as youngest band to hit #1 with a début album. (Not MY Beatles! Heaven forbid.)

So what’s the connection between NASA and McFly?

Social Media: Twitter, to be exact!

During the STS-125 Space Shuttle mission to repair the Hubble telescope, McFly’s founder Tom Fletcher @TomMcFly encouraged his 40,000+ (now over 50,000) fans to tweet @NASA to play one of the band’s songs, “Star Girl,” as a Wake-Up call for the astronauts. “Ok followers, let’s tweet @NASA for “star girl” to be played in space!!!”

And tweet they did!

#StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace!

Through serendipity, a NASA colleague of mine happened to see all the #StarGirlinSpace tweets pouring over Tweetgrid. She contacted me to see if I noticed saw all the traffic. We googled “McFly: Star Girl” and discovered their YouTube music video, featuring the band members attempting their own back-yard-astonaut-training. We laughed so hard we drew a crowd in the office. We immediately contacted our buddies in Public Affairs to request formal contact with the band.

You might wonder why?

Why would NASA cave under pressure to a pesky bunch of over-zealous teens that clog up our @NASA twitter account? (Admit it: that thought crossed your mind!)

I’ll tell you why.

We’ve lost touch with the youth of our nation and the world. Sure, NASA boasts a solid following among men, educated folks, and the AARP generation. Yes, we get high public opinion scores for doing a good job. But, dig below the surface and you’ll find the Gen X/Y-ers simply don’t see NASA as relevant to their lives. McFly’s fanbase fits eXACTly within the age demographic we have trouble penetrating.

I watched the sample DVD they sent us: Radio: Active Live. These guys are GOOD! With their catchy tunes, fantastic harmonies, and amazing energy – not to mention good looks – no wonder they have tens of thousands of adoring fans. They look and sound like a modern-day version of the Beatles. And, they named themselves after Marty McFly from “Back To The Future.” What’s NOT to like? 

Band Members:

Tom Fletcher

Danny Jones

Dougie Poynter

Harry Judd

Hey McFly boys, can YOU ignite passion for space among your adoring fans? Can you give voice to the drama and magic of the unknown in a way we can’t?

Will “Star Girl” get airtime as a Wake-Up call? Unknown. (Actually, the song selection process is another blog post entirely.) No matter! We’ll figure something out. And, we have a number of potential ideas on how to collaborate outside the Star Girl option.

Thanks Social Media and Serendipity for bringing us together with such talented musicians who happen to like space! McFly boys, how cool if your fans screamed over NASA space missions! Someday….

If music is the key to engage the next generation in space, then play that chord boys! Play it LOUD!

4 Comments

Filed under NASA, space

4 responses to “From Serendipity to Space Harmony

  1. Pingback: McFly United - Bringing All McFly Fans Together

  2. Pingback: NASA Tweet-Up: Live Space Link « Bethbeck’s Blog

  3. Great blogpost, I favorited your blog so I can visit again in the near future, Cheers

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s