Daily Archives: April 2, 2012

LAUNCH: Time to Stop Wasting

I’m flying high today. The White House Office of Science and Technology Policy website hosted our LAUNCH: Beyond Waste blogpost authored by LAUNCH: Water Innovator and Astronaut Ron Garan: LAUNCHing Ideas for a Waste-less Tomorrow.

We’ve been refining LAUNCH over the last few years. This will be our fourth sustainability innovation forum. We’ve hosted LAUNCH: Water, LAUNCH: Health, and most recently, LAUNCH: Energy — all at the Kennedy Space Center. Now we’re moving from the east coast to the west coast. We’ll gather 35-ish thought leaders to hear and discuss ten game-changing solutions to the problem of waste at the Jet Propulsion Laboratory this July.

Waste is a huge issue for humans living on the planet, as well as those who live beyond the borders of Earth. In the developed world, we live in a throw-away society. We use a product (and sadly people, sometimes) and toss it when the newest model comes along. In the developing world, citizens take discarded objects, and give them new life. My daughter bought this soda can art from a market in South Africa.

South African Art: Plane from Recycled Fanta Can

South African Art: Plane from Recycled Fanta Can

To travel in space long distances, humans must take what they need for the journey. At $10,000/lb, we need to think long and hard about the essentials we send off the planet in our rocket-propelled biospheres.

We need creative minds to help think about designing a future with zero waste, and re-think waste in creative new ways to add redundant value.

LAUNCH: Beyond Waste is accepting proposals until May 15th. Be the change we need for a better tomorrow. Apply now at  http://challenge.launch.org.

Stop wasting time! It’s time to stop wasting.  

Let’s create a future with zero waste. I’ll leave you with a little Steve Miller Band….

Time Keeps on Slipping: Steve Miller Band

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