Daily Archives: November 23, 2013

INaction Heroes for Girls?

beth beck:

I can’t stop playing this new GoldieBlox video featuring toys for girls. All I can say is: it’s ABOUT TIME!!

The goal of GoldieBlox is to build games that inspire future female engineers. Here’s what their website states:

“At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

In a world where men largely outnumber women in science, technology, engineering and math…and girls lose interest in these subjects as early as age 8, GoldieBlox is determined to change the equation. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys”. By designing a construction toy from the female perspective, we aim to disrupt the pink aisle and inspire the future generation of female engineers.

We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.”

All you who are looking for gifts for girls this holiday season, look no further!

Originally posted on Bethbeck's Blog:

In the mid-1990s, I accompanied a small team from NASA to the New York City Toy Fair to explore ways to shape NASA’s brand through product licensing. The delegation included NASA’s current Deputy, Lori Garver, who was the head of NASA’s Policy and Plans at that time. (The old Code Z, Land of Misfit Toys…for those of you around NASA at that time.)

On the trip, Lori posed this question:

“Why doesn’t NASA have more female executives?”

We’ll get back to that question later.

We met with brand management and licencing experts, and toured the toy fair. My first time at this event, I was surprised to discover the toys were separated by gender: toys for girls on one side, toys for boys on the other.

Toys for Girls: Wall-to-wall dolls. Barbie dolls. Big dolls. Little dolls. Doll accessories. Our host was quick to point out the new features for…

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