Tag Archives: Mcfly

Social Media Awards: My Picks

Mashable.com is hosting the 3rd Annual Open Web Awards Social Media Edition. Pete Cashmore set up awards that ensure we keep the buzz going linking back to his site. Brilliant! We can nominate our favorites in multiple social media-related categories.

The catch: we nominate once a day in each of the 50 categories through November 15th…AND only the top five nominations in each category move forward to the voting round.

Basically, the nomination period is a semi-final round. Mashable ensures users return to his site day after day, and tweet their results. Great PR for Mashable. He’s creating a social media frenzy by rewarding the social media frenzy. Like I said, brilliant.

Gotta’ love Pete. Wish we had him on our team!

With the few days left for nominations, I thought I’d share a couple of NASA-related choices (plus one or two).

Here are my nominations:

Tweet of the Year:

Tweet from Space by Tw-astronaut @Astro_Mike Massimino.

STS-125: First ever tweet from space

STS-125: First ever tweet from space

Funniest Tweet:

Tweet about life after space by @Astro_Mike.

Life After Space

Gravity Reality: Life AFTER Space

Twitter User of the Year: @Astro_Mike — over 1 million followers!

Most Inspiring to Follow: @Astro_Mike.

Best Brand Use of Twitter: NASA.

Best Brand Use of Facebook: NASA.

Best Brand Use of YouTube: NASA YouTube.

Best Flickr Photographer: NASA’s Bill Ingalls

Best Online Video Web Series: Mike Massimino’s “NASA Behind Scenes” series.

Best Non-Profit Use of Social Media: NASASpace Tweep Society + OpenNASA.

TwitPic of the Year: French Photographer Thierry LeGault’s spectacular shot of the STS-125 Hubble repair mission in front of the Sun. (FYI: NASA provided the camera to enable Thierry to capture this image.)

Thierry LeGault's image of STS-125 mission

Thierry LeGault's image of STS-125 mission

Best Musical Artist to Follow: Tom Fletcher of McFly

I know you’re thinking the last one doesn’t fit under the space theme. Think again. (See previous posts.)

Call to ACTION: You only have a few days left to give space a chance in the universe of social media. Make your voice count.

Crosspost on OpenNASA.

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Filed under Gov 2.0, NASA, OpenNASA, social media, space

NASA Tweet-Up: Live Space Link

Today tweeters joined us at NASA Headquarters in Washington DC to chat with Space Station crewmates @astro_Jeff Williams and @astro_Nicole Stott live onorbit. So nice to meet you all!

Former astronaut Tom Jones helped MC the event and answer questions. When the master alarm sounded on Station ending our live interview, Tom stepped in to explain the onorbit process Jeff and Nicole would be following to check out the cause of the alarm. (All is well on Station. Rest assured.)

Our tweeters had great fun with Tom’s name and tweeted names of songs made famous by singer Tom Jones. (I really didn’t get the reference until later. I was busy tweeting on my iPhone. I saw a few strange references flow down the twitterfall screen at the front, but had no idea what they meant. I guess I need a life.)

Adorable astronaut Mike Fincke, veteran of two Station missions, joined us from Houston (via NASA TV feed) to answer questions from tweeters. He absolutely twinkles. Gotta love him. We also heard from NASA Deputy Lori Garver, Space Operations Deputy Lynn Cline, and Space Operations Jacob Keaton. Jacob shared some anecdotes about the node naming contest and our interaction with U2.

Oh, and BTW, we played Star Girl by McFly in space during the downlink. Yay. So excited to engage an enthusiastic new demographic of music fans who may now perk their ears when NASA missions occur. Star Girl and ThankYouNASA both climbed the Twitter Trending chart after the Tweet-Up. Tom Fletcher, mastermind of the #StarGirlinSpace campaign, thanks NASA.

Let’s now talk a bit about the master alarm episode. Quite unsettling. My first thought, how horrific if something were to happen to Station while our Twitter guests sat and watched. My second thought, confirmation, once again, that:

Space is an unforgiving business. What we do is hard.

We make it look easy.

Our astronauts who live and work in space onboard Space Station put their lives on the line EVERY SINGLE DAY. Watching Jeff and Nicole calmly excuse themselves to go check out the source of the alarm, demonstrates our professionalism. Chances were the alarm registered a false reading. Had the reverse occurred, the worst case scenario would send the crew to the Russian Soyuz escape vehicles to abandon ship.

None of this happened. Whew! Our tweeters went home happy. No traumatic scars from that day at NASA Headquarters when “the alarm” sounded. Yay. Hurray. On with the show.

Here are my iPhone pics from the day. Yes, they’re a bit fuzzy. Work with me. (I’ll caption them properly when I’m not sleepy.)

Note: Just so you know, the spacesuit on the stage is “headless” because the helmets are out being refurbished. It’s really not a Halloween statement, as some thought. ;)

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Filed under Earth, federal government, leadership, NASA, social media, space

From Serendipity to Space Harmony

Social media is unfolding a world of unknowns for us at NASA. Take for instance NASA’s serendipitous new relationship with the band, McFly.

I admit, I’d never heard of McFly before two weeks ago. Where have I been? How did I miss this phenom band? I just learned today that McFly snatched the Beatles’ long-held title in the Guinness Book of World Records as youngest band to hit #1 with a début album. (Not MY Beatles! Heaven forbid.)

So what’s the connection between NASA and McFly?

Social Media: Twitter, to be exact!

During the STS-125 Space Shuttle mission to repair the Hubble telescope, McFly’s founder Tom Fletcher @TomMcFly encouraged his 40,000+ (now over 50,000) fans to tweet @NASA to play one of the band’s songs, “Star Girl,” as a Wake-Up call for the astronauts. “Ok followers, let’s tweet @NASA for “star girl” to be played in space!!!”

And tweet they did!

#StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace!

Through serendipity, a NASA colleague of mine happened to see all the #StarGirlinSpace tweets pouring over Tweetgrid. She contacted me to see if I noticed saw all the traffic. We googled “McFly: Star Girl” and discovered their YouTube music video, featuring the band members attempting their own back-yard-astonaut-training. We laughed so hard we drew a crowd in the office. We immediately contacted our buddies in Public Affairs to request formal contact with the band.

You might wonder why?

Why would NASA cave under pressure to a pesky bunch of over-zealous teens that clog up our @NASA twitter account? (Admit it: that thought crossed your mind!)

I’ll tell you why.

We’ve lost touch with the youth of our nation and the world. Sure, NASA boasts a solid following among men, educated folks, and the AARP generation. Yes, we get high public opinion scores for doing a good job. But, dig below the surface and you’ll find the Gen X/Y-ers simply don’t see NASA as relevant to their lives. McFly’s fanbase fits eXACTly within the age demographic we have trouble penetrating.

I watched the sample DVD they sent us: Radio: Active Live. These guys are GOOD! With their catchy tunes, fantastic harmonies, and amazing energy – not to mention good looks – no wonder they have tens of thousands of adoring fans. They look and sound like a modern-day version of the Beatles. And, they named themselves after Marty McFly from “Back To The Future.” What’s NOT to like? 

Band Members:

Tom Fletcher

Danny Jones

Dougie Poynter

Harry Judd

Hey McFly boys, can YOU ignite passion for space among your adoring fans? Can you give voice to the drama and magic of the unknown in a way we can’t?

Will “Star Girl” get airtime as a Wake-Up call? Unknown. (Actually, the song selection process is another blog post entirely.) No matter! We’ll figure something out. And, we have a number of potential ideas on how to collaborate outside the Star Girl option.

Thanks Social Media and Serendipity for bringing us together with such talented musicians who happen to like space! McFly boys, how cool if your fans screamed over NASA space missions! Someday….

If music is the key to engage the next generation in space, then play that chord boys! Play it LOUD!

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Filed under NASA, space