Tag Archives: #Spottheshuttle

Discovery Rules Galactic Social Media Empire

Discovery Alexandria Flyover @bethbeck

Discovery Alexandria Flyover @bethbeck

On Tuesday, I watched the Space Shuttle Discovery piggyback over Old Town Alexandria with several hundred others who gathered at the waterfront. When Discovery appeared in the sky, I cried. The intensity of emotion that flooded over me took me totally by surprise. I thought I was over it — that I’d moved on after the final Space Shuttle mission. I was wrong. It hit me hard.

Shuttle Discovery over DC. Photo: NASA/Chris Gunn

Shuttle Discovery over DC. Photo: NASA/Chris Gunn

On Thursday, I was scheduled to speak at the first ever #140cuse social media conference at Syracuse University in New York. My topic: Launching a Galactic Social Media Empire. The format for the conference is 10 minute presentations. You can browse the list of speakers on the #140cuse Conference website.

Badge from #140cuse Conference

Badge from #140cuse Conference

“One must learn by doing the thing, for though you think you know it, you have no certainty until you try.” — Sophocles, 400 B.C.

After an emotion-filled experience with Discovery, I changed the focus of my talk from creation of a social media empire to the outcomes from a social space empire — specifically the #SpotTheShuttle campaign. Social media connected us in awe and wonder as we looked up to the skies to witness a seasoned spaceship flying by the power of her Earth-bound transport over the nation’s Capitol on her way to retirement at the Smithsonian Udvar-Hazy facility.

Discovery RULES the Galactic Social Media Empire!

Discovery #SpotTheShuttle @ThinkGeek

Discovery #SpotTheShuttle @ThinkGeek

Discovery #SpotTheShuttle @ThinkGeek

Discovery #SpotTheShuttle @ThinkGeek

Discovery #SpotTheShuttle @LauraBly

Discovery #SpotTheShuttle @LauraBly

Discovery #SpotTheShuttle @ebuzzedge

Discovery #SpotTheShuttle @ebuzzedge

Discovery #SpotTheShuttle @USAgov

Discovery #SpotTheShuttle @USAgov

Discovery #SpotTheShuttle @KelleyApril

Discovery #SpotTheShuttle @KelleyApril

Discovery #SpotTheShuttle @kachok

Discovery #SpotTheShuttle @kachok

Discovery #SpotTheShuttle @DarrenMilligan

Discovery #SpotTheShuttle @DarrenMilligan

Discovery #SpotTheShuttle @WorldBankPhotos

Discovery #SpotTheShuttle @WorldBankPhotos

Discovery #SpotTheShuttle @LisFace

Discovery #SpotTheShuttle @LisFace

Discovery #SpotTheShuttle @SenJohnThune

Discovery #SpotTheShuttle @SenJohnThune

Discovery #SpotTheShuttle @jeff_foust

Discovery #SpotTheShuttle @jeff_foust

Discovery #SpotTheShuttle @CindyhM1

Discovery #SpotTheShuttle @CindyhM1

Discovery #SpotTheShuttle @raffg

Discovery #SpotTheShuttle @raffg

Discovery #SpotTheShuttle @PapaBradstein

Discovery #SpotTheShuttle @PapaBradstein

Discovery #SpotTheShuttle @almacy

Discovery #SpotTheShuttle @almacy

Discovery #SpotTheShuttle @brookezigler

Discovery #SpotTheShuttle @brookezigler

Discovery #SpotTheShuttle @datachick

Discovery #SpotTheShuttle @datachick

Discovery #SpotTheShuttle @RobertPearlman

Discovery #SpotTheShuttle @RobertPearlman

Discovery #SpotTheShuttle @charlieowen4

Discovery #SpotTheShuttle @charlieowen4

Discovery: @stevenyoungsfn #SpotTheShuttle
Discovery: @stevenyoungsfn #SpotTheShuttle
Farewell, dear Discovery. You are well-loved.

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Dear Discovery…

Space Shuttle Discovery on Launchpad for final launch. Photo: NASA/Bill Ingalls

Space Shuttle Discovery on Launchpad for final launch. Photo: NASA/Bill Ingalls

Dear Discovery,

You have served us well. You’ve given hope to Earthlings of all shapes and sizes, ages and interests for almost 30 years. You are the third spacecraft to join the Space Shuttle fleet, and the first to be retired. You were born on August 27, 1979 and took four years to roll off the assembly line.

You were named after two exploring ships of old. One of your namesakes carried Henry Hudson to explore the Hudson Bay in the early 1600s, searching for a northwest passage from the Atlantic to the Pacific. Your other namesake carried British explorer James Cook on his adventures to the South Pacific in the 1770s. On this voyage, he discovered the Hawaiian Islands.

Discovery, we thank you for taking us back to space after both our Challenger and Columbia tragedies. You were the first US spacecraft to meet up with the Russian Mir orbiting space station, and the first to be flown by a female pilot, Eileen Collins — who later became the first female commander. You returned Astronaut John Glenn to orbit as the oldest human to fly in space.

You traveled 148,221,675 miles in space for a total of 365 days off the planet. You orbited Earth 5,830 times, and gave 242 humans the ride of their lives. I’m sorry I wasn’t one of them, but I was with you in spirit as you soared through the heavens at 17,500 miles per hour.

I look forward to seeing you fly over us today as you piggyback your way to Dulles for your final retirement home at the Smithsonian’s Udvar-Hazy facility in Chantilly, Virginia. Look down. I’ll be waving wildly and snapping your photo with my iPhone.

Discovery, we love you. We’ll miss seeing you break the Earth’s gravitational boundaries. But, I know you’ll continue to break hearts (in a good way) as long lines of Earthlings come see you for the first time. Enjoy your retirement. You deserve it.

Final Godspeed to you, old girl!

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