Tag Archives: syracuse

Discovery Rules Galactic Social Media Empire

Discovery Alexandria Flyover @bethbeck

Discovery Alexandria Flyover @bethbeck

On Tuesday, I watched the Space Shuttle Discovery piggyback over Old Town Alexandria with several hundred others who gathered at the waterfront. When Discovery appeared in the sky, I cried. The intensity of emotion that flooded over me took me totally by surprise. I thought I was over it — that I’d moved on after the final Space Shuttle mission. I was wrong. It hit me hard.

Shuttle Discovery over DC. Photo: NASA/Chris Gunn

Shuttle Discovery over DC. Photo: NASA/Chris Gunn

On Thursday, I was scheduled to speak at the first ever #140cuse social media conference at Syracuse University in New York. My topic: Launching a Galactic Social Media Empire. The format for the conference is 10 minute presentations. You can browse the list of speakers on the #140cuse Conference website.

Badge from #140cuse Conference

Badge from #140cuse Conference

“One must learn by doing the thing, for though you think you know it, you have no certainty until you try.” — Sophocles, 400 B.C.

After an emotion-filled experience with Discovery, I changed the focus of my talk from creation of a social media empire to the outcomes from a social space empire — specifically the #SpotTheShuttle campaign. Social media connected us in awe and wonder as we looked up to the skies to witness a seasoned spaceship flying by the power of her Earth-bound transport over the nation’s Capitol on her way to retirement at the Smithsonian Udvar-Hazy facility.

Discovery RULES the Galactic Social Media Empire!

Discovery #SpotTheShuttle @ThinkGeek

Discovery #SpotTheShuttle @ThinkGeek

Discovery #SpotTheShuttle @ThinkGeek

Discovery #SpotTheShuttle @ThinkGeek

Discovery #SpotTheShuttle @LauraBly

Discovery #SpotTheShuttle @LauraBly

Discovery #SpotTheShuttle @ebuzzedge

Discovery #SpotTheShuttle @ebuzzedge

Discovery #SpotTheShuttle @USAgov

Discovery #SpotTheShuttle @USAgov

Discovery #SpotTheShuttle @KelleyApril

Discovery #SpotTheShuttle @KelleyApril

Discovery #SpotTheShuttle @kachok

Discovery #SpotTheShuttle @kachok

Discovery #SpotTheShuttle @DarrenMilligan

Discovery #SpotTheShuttle @DarrenMilligan

Discovery #SpotTheShuttle @WorldBankPhotos

Discovery #SpotTheShuttle @WorldBankPhotos

Discovery #SpotTheShuttle @LisFace

Discovery #SpotTheShuttle @LisFace

Discovery #SpotTheShuttle @SenJohnThune

Discovery #SpotTheShuttle @SenJohnThune

Discovery #SpotTheShuttle @jeff_foust

Discovery #SpotTheShuttle @jeff_foust

Discovery #SpotTheShuttle @CindyhM1

Discovery #SpotTheShuttle @CindyhM1

Discovery #SpotTheShuttle @raffg

Discovery #SpotTheShuttle @raffg

Discovery #SpotTheShuttle @PapaBradstein

Discovery #SpotTheShuttle @PapaBradstein

Discovery #SpotTheShuttle @almacy

Discovery #SpotTheShuttle @almacy

Discovery #SpotTheShuttle @brookezigler

Discovery #SpotTheShuttle @brookezigler

Discovery #SpotTheShuttle @datachick

Discovery #SpotTheShuttle @datachick

Discovery #SpotTheShuttle @RobertPearlman

Discovery #SpotTheShuttle @RobertPearlman

Discovery #SpotTheShuttle @charlieowen4

Discovery #SpotTheShuttle @charlieowen4

Discovery: @stevenyoungsfn #SpotTheShuttle
Discovery: @stevenyoungsfn #SpotTheShuttle
Farewell, dear Discovery. You are well-loved.

1 Comment

Filed under NASA, social media

Tips for Anthony Rotolo’s Students

Professor Anthony Rotolo asked me to skype with his social media class. They want to talk about how students can be effective out in the workforce through the use of social media. I’m not sure social media will be the coolest, hippest thing around town by the time they get established in new jobs. It might be. Or the next coolest thing might be what they offer to their new employers.

So instead, I offer a few tips on how to affect change in organizations, which I think is the real question.

Get to know your new organization’s culture.

Ask questions:

  • What do you want to see changed?
  • What does change look like?
  • What does success look like?
  • What stands in your way?

Sometimes knowledge stands between status quo and success. Sometimes technology stands in the gap. Most of the time, culture creates the divide.

Explore your organization to understand its culture:

  • Status quo.
  • Incremental change.
  • Innovation.
  • Some combination of the above.

Your recommendations should reflect the organization’s ability to receive them.

For instance, if the organization is conservative and status quo-oriented, your eagerness to offer change may overwhelm them, causing the organization to shut down the conversation, or worse, shut you out and keep talking with other like-minded folks.

Your goal should be to keep the conversation alive, and to expose them to small doses of change at a time, if that’s all they can absorb.

Always give options:

  • Option 1: looks and feels familiar.
  • Option 2: feels like home but offers new capabilities.
  • Option 3: new look and feel.

Let the organization pick and choose among the options to craft what makes them happy.

Always offer something uncomfortable. If you offer a range from 1-3, the most they can stretch to is #3. If you offer #1-10, #10 may seem so outrageous that they actually pick #6 because it feels so much safer than #10.  But they’ve moved twice as far as they would have had the options been safer.

And now, we can talk specifically about social media. Fire away with questions.

:)

Update:

Maren Gause from Professor Rotolo’s class posted this blog after class: Social Media in SPAAAACE.

Professor Rotolo’s Blog: @Rotolo Blog: Galactic Guest Appearance

2 Comments

Filed under culture, federal government, innovation, NASA, social media