Tag Archives: toys

INaction Heroes for Girls?

beth beck:

I can’t stop playing this new GoldieBlox video featuring toys for girls. All I can say is: it’s ABOUT TIME!!

The goal of GoldieBlox is to build games that inspire future female engineers. Here’s what their website states:

“At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

In a world where men largely outnumber women in science, technology, engineering and math…and girls lose interest in these subjects as early as age 8, GoldieBlox is determined to change the equation. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys”. By designing a construction toy from the female perspective, we aim to disrupt the pink aisle and inspire the future generation of female engineers.

We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.”

All you who are looking for gifts for girls this holiday season, look no further!

Originally posted on Bethbeck's Blog:

In the mid-1990s, I accompanied a small team from NASA to the New York City Toy Fair to explore ways to shape NASA’s brand through product licensing. The delegation included NASA’s current Deputy, Lori Garver, who was the head of NASA’s Policy and Plans at that time. (The old Code Z, Land of Misfit Toys…for those of you around NASA at that time.)

On the trip, Lori posed this question:

“Why doesn’t NASA have more female executives?”

We’ll get back to that question later.

We met with brand management and licencing experts, and toured the toy fair. My first time at this event, I was surprised to discover the toys were separated by gender: toys for girls on one side, toys for boys on the other.

Toys for Girls: Wall-to-wall dolls. Barbie dolls. Big dolls. Little dolls. Doll accessories. Our host was quick to point out the new features for…

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INaction Heroes for Girls?

In the mid-1990s, I accompanied a small team from NASA to the New York City Toy Fair to explore ways to shape NASA’s brand through product licensing. The delegation included NASA’s current Deputy, Lori Garver, who was the head of NASA’s Policy and Plans at that time. (The old Code Z, Land of Misfit Toys…for those of you around NASA at that time.)

On the trip, Lori posed this question:

“Why doesn’t NASA have more female executives?”

We’ll get back to that question later.

We met with brand management and licencing experts, and toured the toy fair. My first time at this event, I was surprised to discover the toys were separated by gender: toys for girls on one side, toys for boys on the other.

Toys for Girls: Wall-to-wall dolls. Barbie dolls. Big dolls. Little dolls. Doll accessories. Our host was quick to point out the new features for dolls, such as hair combs that instantly change doll hair color, jogging outfits to keep Barbie looking good and fit, and a newer version Ken doll for Barbie to date.

Pretty in Pink

Pretty in Pink Barbies

The girl section was the very vision of Pretty in Pink. “Every girl’s dream,” so the toymakers wanted us to believe.

Yet, the very pretty pinkness of it all screamed out to me:

Danger, Will Robinson! Danger!

As the mother of two daughters, I was horrified by the subliminal message:

  • You are for display only.
  • You must look pretty and change clothes often.
  • You must speak only what your master says.

Pretty. Pink. Passive…

INaction Heroes for Girls!

In the interest of full disclosure, I never really got the whole Barbie thing, though my sister and one daughter did. I hated having to come up with things for Barbie to say. And changing her clothes? What a total pain. I preferred playing outside. (And still do.)

Now, let’s move on to the boy section of the Toy Fair.

Toys for Boys: A virtual wonderland of cool racing cars, rocket ships, science gadgets and more. Lots of noise and frenetic energy.

I felt totally at home. I wanted to play with everything!

The very fact that a wall separated the girls from playing with all the COOL toys — literally walling them off from exploration and adventure — made me angry.

Do you wonder why we don’t have more female executives at NASA?

Are you thinking, why this blogpost? Why now?

PotteryBarnToyVacuum

Pottery Barn Toy Vacuum

I just received a Pottery Barn Kids catalog in the mail. I opened it up to find cooking utensils, kitchen appliances, irons and ironing boards for purchase for girls. EVEN today! Gifts for boys: yep, action required.

WHY oh WHY would ANY kid select a toy vacuum cleaner over a spaceship, if given a choice?

Color them pink, if you want, but PLEASE offer adventure toys to girls.

So, I wonder: how many female astronauts played with dolls? How many didn’t? I don’t have the answer. Just curious….

Think before you buy this gift-giving season. Give girls a chance!

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