Monthly Archives: November 2013

INaction Heroes for Girls?

I can’t stop playing this new GoldieBlox video featuring toys for girls. All I can say is: it’s ABOUT TIME!!

The goal of GoldieBlox is to build games that inspire future female engineers. Here’s what their website states:

“At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

In a world where men largely outnumber women in science, technology, engineering and math…and girls lose interest in these subjects as early as age 8, GoldieBlox is determined to change the equation. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys”. By designing a construction toy from the female perspective, we aim to disrupt the pink aisle and inspire the future generation of female engineers.

We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.”

All you who are looking for gifts for girls this holiday season, look no further!

Bethbeck's Blog

In the mid-1990s, I accompanied a small team from NASA to the New York City Toy Fair to explore ways to shape NASA’s brand through product licensing. The delegation included NASA’s current Deputy, Lori Garver, who was the head of NASA’s Policy and Plans at that time. (The old Code Z, Land of Misfit Toys…for those of you around NASA at that time.)

On the trip, Lori posed this question:

“Why doesn’t NASA have more female executives?”

We’ll get back to that question later.

We met with brand management and licencing experts, and toured the toy fair. My first time at this event, I was surprised to discover the toys were separated by gender: toys for girls on one side, toys for boys on the other.

Toys for Girls: Wall-to-wall dolls. Barbie dolls. Big dolls. Little dolls. Doll accessories. Our host was quick to point out the new features for…

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Space Apps Winners @ MAVEN Launch

The prize for the winning International Space Apps team: MAVEN launch from Cape Canaveral tomorrow, weather permitting.

L-1 MAVEN launch

Here’s a quick update about the six winning apps, which represent wide ranging solutions to challenges on Earth and in space.

The Best Mission Concept, Popeye on Mars, offers a reusable greenhouse for Mars, comprised of a fully equipped aeroponic system to grow spinach over a 45-day mission.

The winner of the Best Use of Hardware, ISS Base Station, created a mechanical arm that points to Space Station in the sky as the vehicle and crew pass overhead.



The winner of the Best Use of Data, Sol, created the first-ever interplanetary weather app to provide users information about weather on Earth and Mars.


The Most Inspiring App, T-10, saves time for astronauts by using the location of Station and real-time weather data to alert astronauts when conditions are good to snap photos of designated locations on Earth. Astronauts can indicate when they will look out the cupola down on Earth so T-10 app users can wave back at the crew. The T-10 Apps team received “Astro-monials” from Station crew about the need for T-10 on Space Station.



The Galactic Impact award winner, NASA Greener Cities Project, crowdsources microclimate data through low-cost sensors, network connectivity, and urban gardens to aggregate atmospheric measurements across cities. The data is displayed in real-time for officials to monitor air quality in communities and provide researchers insight into global climate.


The People’s Choice award went to ChicksBook which provides how-to info on raising chickens and managing a backyard farm.


I’m so thrilled to have the opportunity to meet the teams and hear the stories of what inspired them to create their space apps. We’re in the planning stages for the 2014 International Space Apps Challenge. Keep an eye on the website for more details.

Here’s hoping tomorrow’s MAVEN launch goes as scheduled. The forecast is 60% change of favorable weather.

Mars or BUST!!

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