Tag Archives: mashable

Why Twitter? Why Now? Why Not?

I’m still processing conversations from the STS-129 Launch Tweet-Up at the Kennedy Space Center on Sunday and Monday. Because we spent launch day at the press site, I crossed paths with a number of veteran reporters and cameramen — yes, most were men.

They found it “amusing” — to say the least — that we wanted to host a group of “twits.” Ar Ar Ar Ar. Think loud belly laughs and shared nods. (A modern version of their reaction would be fist-bumps.) We prefer the word, tweeps, thank you.

Here’s one common question: “What can you possibly say in 140 characters?”

My answer: A few well chosen words speak volumes. What about:

I love you.

You’re fired.

Thank you.

You’re free to go.

I’m pregnant. (I’m not. Just so you know.)

Here are a few words I tweet often. Reality check on our industry. We’ve been reluctant to let others see us sweat. So. I like to remind the twitterverse:

Space is HARD! We make it look easy.

But noone can tweet it better than @Astro_Mike Massimino, who is eloquent in his 140 character essays on life in space.

@Astro_Mike's tweet from orbit

@Astro_Mike's tweet from orbit

My point is simply this: 140 characters, crafted thoughtfully, can be life-changing. We, in the government AND media, are wedded to our wordiness. (Just look at some of the titles on our business cards.) We ensure nothing is left open to interpretation. We want the “last word” to close out the argument.

Twitter invites a conversation. Free form. No boundaries.

Is free-flowing conversation a risk? Sure. Isn’t it always? But, I think we call that democracy. Right? Freedom of speech? Twitter simply makes it global. And how cool is that!

Follow the living, breathing NASA STS-129 Tweet-Up conversation.

BTW, you can help @Astro_Mike win TWEET of the YEAR for his first tweet from space in Mashable’s Open Web Awards. Vote & vote often!

Cross post on GovLoop.

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Filed under culture, federal government, Gov 2.0, leadership, NASA, social media, space, tweet-up

Social Media Awards: My Picks

Mashable.com is hosting the 3rd Annual Open Web Awards Social Media Edition. Pete Cashmore set up awards that ensure we keep the buzz going linking back to his site. Brilliant! We can nominate our favorites in multiple social media-related categories.

The catch: we nominate once a day in each of the 50 categories through November 15th…AND only the top five nominations in each category move forward to the voting round.

Basically, the nomination period is a semi-final round. Mashable ensures users return to his site day after day, and tweet their results. Great PR for Mashable. He’s creating a social media frenzy by rewarding the social media frenzy. Like I said, brilliant.

Gotta’ love Pete. Wish we had him on our team!

With the few days left for nominations, I thought I’d share a couple of NASA-related choices (plus one or two).

Here are my nominations:

Tweet of the Year:

Tweet from Space by Tw-astronaut @Astro_Mike Massimino.

STS-125: First ever tweet from space

STS-125: First ever tweet from space

Funniest Tweet:

Tweet about life after space by @Astro_Mike.

Life After Space

Gravity Reality: Life AFTER Space

Twitter User of the Year: @Astro_Mike — over 1 million followers!

Most Inspiring to Follow: @Astro_Mike.

Best Brand Use of Twitter: NASA.

Best Brand Use of Facebook: NASA.

Best Brand Use of YouTube: NASA YouTube.

Best Flickr Photographer: NASA’s Bill Ingalls

Best Online Video Web Series: Mike Massimino’s “NASA Behind Scenes” series.

Best Non-Profit Use of Social Media: NASASpace Tweep Society + OpenNASA.

TwitPic of the Year: French Photographer Thierry LeGault’s spectacular shot of the STS-125 Hubble repair mission in front of the Sun. (FYI: NASA provided the camera to enable Thierry to capture this image.)

Thierry LeGault's image of STS-125 mission

Thierry LeGault's image of STS-125 mission

Best Musical Artist to Follow: Tom Fletcher of McFly

I know you’re thinking the last one doesn’t fit under the space theme. Think again. (See previous posts.)

Call to ACTION: You only have a few days left to give space a chance in the universe of social media. Make your voice count.

Crosspost on OpenNASA.

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Filed under Gov 2.0, NASA, OpenNASA, social media, space