Tag Archives: tweet-up

Social Media=Traditional Media News

The world is collapsing upon itself. Or so it seems sometimes.

On Friday, I received this Facebook message:

Facebook Message

Facebook Message

No. I didn’t post a color to my Facebook status. I didn’t quite connect the color of my bra with breast cancer awareness.  Plus, I have strong views on how society views women. (See my blogpost:  “Inaction Heroes for Girls.”)

I’m not opposed to the idea of spreading awareness for breast cancer. This bit of fun just didn’t tickle my fancy…. The concept is clever, though, as a way to get a buzz going. I’m just not the “bra buzz” type.

The point of this post is not about this particular story, but rather about the relationship between social media and traditional media.

I just opened yesterday’s Washington Post (I know, I’m behind in my reading) to find an article about the bra buzz and how Susan G. Komen foundation saw a flurry of new fans.

Breast cancer awareness goes viral on Facebook . . . with bra color updates” by Brigid Schulte.

Social media is “the news” for traditional media.

Fascinating turn of events, really. Social media spreads news faster than traditional news outlets (earthquakes, Hudson River water-landings, etc.) but also becomes the news because of how fast information is spread.

So the cycle turns on itself.

Traditional news sources report the news. Viral spread of social media makes news. Therefore, traditional media reports the news of news spread through social media. Makes my head spin.

I shouldn’t be surprised to see articles like these in the paper. (And especially this one. Bra Color, i.e. “sex sells”…right?) But, let’s stick to the topic of social media. I’ve read so many articles over the last year or so about social media by those who don’t use it (and don’t see the point of it because they don’t use it). Reporters at the STS-129 tweet-up asked similar questions.

But funnier still:

why do I still have the Washington Post delivered to my door when I get most of my news through social media?

The answer? Tradition, I guess. 😉

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Space Invaders in Nation’s Capitol

Crazy week at NASA. Space Shuttle Discovery completed her cross-country piggy-back ride from California back to Florida. We announced the discovery of water on the Moon…and more on Mars. The 2009 Astronaut Class and the STS-127 crew came to visit NASA Headquarters in Washington DC. We hosted a Tweet-up with Space Tweeps and the STS-127 crew. (Thanks all you Space Tweeps who joined us!)

STS-127 Crew @ NASA HQ

STS-127 Crew @ NASA HQ

Since I work human spaceflight issues, I love having our astronauts come up to DC. So, I’ll share a few stories with you from this week.

Jules Verne in Orbit:

Veteran Astronaut Dave Wolf talked about his time with the Russians on Mir vs. time on Shuttle and Station. He described Mir (precursor to Space Station) as Jules Verne-like with ivory keys on the control panel and a red leather chair. Who needs a chair in Zero-G, if you think about it? But Dave said he spend time in the red leather chair as best he could on orbit. Velcrow, perhaps?

Smells in space:

Julie Payette answers question

Julie Payette answers question

Both Canadian astronaut Julie Payette and Dave Wolf talked about how the U.S modules on Space Station differ from the Russian side — look, feel, taste and smell. Dave said the smell of the Russian modules reminded him of his time on Mir. You gotta’ wonder exactly what that means…right? But then, if you think about it, our senses are assaulted walking into someone’s home — smell of cookies or fried foods, smoke or new carpet, candles or dirty clothes. Space Station is their home in space. They eat, sleep, exercise, work for up to six months at a time. They will leave their scent, I assume. Hmmm.

Fear of Falling:

Astronaut Chris Cassidy

Astronaut Chris Cassidy

First-time astronaut Chris Cassidy spoke of his first moments after opening the hatch for his spacewalk. He looked out to see the Earth spinning under him. As he watched, he realized he held onto the handle with a death-grip. His brain had to process the reality that he wouldn’t fall…he would float.

Our human brains are gravity-wired. Even with years of training, astronauts have to mentally, as well as physically, adjust to the differences zero-g present.

One-way ticket to Mars:

When asked if any of the STS-127 crew would jump at a ticket to Mars, Chris Cassidy spoke of family and how they factor into the decision. He and Commander Mark Polansky both said the decision might be different if family could go along.

Would you go, if given the opportunity — knowing you would never see our blue planet or other Earthlings EVER again?

Wouldn’t it be cool, though, to have that choice? Someday our planet will be asking our global citizens for volunteers on humanity’s quest for knowledge. Someday.

In the meantime, we’ll host space invaders fresh from our orbital outpost 220 miles overhead.

STS-127 Lift Off

STS-127 Lift Off. Credit/NASA

The Office of Space Operations hosted the brand spankin’ new astronauts for an early breakfast. Our Exploration colleagues joined us.

Astronaut-Africa Connection:

Breakfast with 2009 Astronaut Class

Breakfast with 2009 Astronaut Class

I spent some time with Dr. Kate Rubins, one of 14 members of the 2009 Astronaut Class. She’s an expert on infectious diseases — HIV, Ebola and Lassa viruses, which primarily affect West and Central Africa. She’s been given her “call-sign” already by her fellow astronauts: Bola (as in E-bola). I really enjoyed hearing about her time in Africa working with the people in the Democratic Republic of Congo.  She lamented how so many diseases are preventable with education and simple steps.

Kate is taking action to relieve suffering by founding the Congo Medical Relief Organization to provide medical supplies to the poverty-stricken.

You can become a fan of Congo Medical Relief on facebook. Their first support site is: L´Hôpital Général de Référence de Kole in a remote region of central Democratic Republic of CongoKate told me the Astronaut Office supported her work and encouraged her to continue her efforts. So cool!

Now, if we can only link NASA advances in supporting human life in the harsh reality of space to relieve those facing harsh realities here on our home planet.

Side note: After spending time in Africa (as you can obviously tell from my Africa blogposts), I left my heart there. I would LOVE to find a way to collaborate in some way — taking the best NASA has to offer to lift up those who can’t help themselves. That’s the missionary in me, I guess. Ideas on how to do this?

Viral Space Fever:

Space Shuttle on launch pad.

Space Shuttle on launch pad.

I spoke with many of the Astronaut Candidates about the importance of sharing the magic of space outside our circle of influence. They are SO, SO eager and enthusiastic now.

Jeanette Epps, 2009 Astronaut Class, told me,“We’ve been given this amazing opportunity to live out our dreams.

She and the others can’t imagine NOT wanting to share this experience with anyone willing to hear it.

Sadly, my experience predicts otherwise.

Editorial comments (i.e. Soapbox Moment):

Sharing the astronaut experience through public appearances — school visits, events, speeches, and more — must be approved by the Astronaut Office in Houston. The decision to honor the request or not is viewed in light of the mission: sending humans safely to space and back. Here are a few considerations:

  1. Fact: Our Astronaut Corps is shrinking with the close of the Shuttle program in 2010.
  2. Fact: We have fewer slots for longer duration missions on the International Space Station (which increases time needed to train).
  3. Fact: Everyone (or almost everyone) wants a chance to meet an astronaut.
  4. Fact: We have too few astronauts to meet all the requests for public appearances.
  5. Fact: Every minute an astronaut spends attending a public appearance translates into one minute less training for a task on a mission.
  6. Perception: Mission training is more valuable to NASA than public appearances.

Here’s what I have observed of the astronaut culture over the years:

An astronaut who enjoys “speaking with the public” risks being seen as less technically-credible by fellow astronauts.

A less technically-credible astronaut may jeopardize selection for the highly coveted slot on space missions — which take years to secure. Astronauts who are the best “Space Ambassadors” may risk ridicule as “attention-seekers.” Ah, those pesky unwritten rules on how to get one of those few seats on a spaceship leaving Earth.

Several members of the new Astronaut Class commented that they’d been advised to keep a low profile. Yet, I want them to have the HIGHEST of ALL profiles. I say, BRING it ON: hand-held video for YouTube, blogposts, Twitter and Facebook updates.

Let the world be part of astronaut training — right along side them!

 Spacewalk: Coming out of the Space Station hatch.

Spacewalk: Coming out of the Space Station hatch.

One of the former Astronaut Office chiefs told me they worked hard to balance mission-critical training with all the outside non-mission-critical requests for their time. Public outreach/educational events remove the astronauts from the job each was selected for — going into space. Training requires single-minded focus.

‘Really hard to argue against that logic. Mission-critical sounds like it should trump anything non-mission-critical. Right? But really, isn’t that just an assumption within our traditions and culture?

I really don’t envy the Astronaut Office folks. I can only imagine the pressure they’re under to juggle all the competing requirements for their time. I also get our NASA culture: we stick with what’s worked well for us in the past. But…is that the only way to succeed?

Can tradition handicap us, get in the way of creative solutions?

Enter technology — tools that could lighten the load and create new ways to share the training process with the rest of the world. Social media tools make sharing so simple. At one point, we were all afraid of e-mail. Now we can’t live without it for accomplishing work.

So here’s what I would do — in my imaginary world where I’m King of the Universe:

I would rewrite the equation: 1/2 unit technical + 1/2 unit inspirational = 1 Astronaut

NASA HQ employees crowded around STS-127 crew.

NASA HQ employees crowded around STS-127 crew.

In my opinion, social media should be a ‘given’ throughOUT the entire training process. Equip the astronauts with the iPhone 3GS (video) so they can instantly post pics and video inside the simulators, water training, T-38 practice time, and more.

Allow the tax-payer an opportunity to participate and interact WITH our incredible national treasure — the space travelers who’ve broken the bonds of Earth gravity.

If I were King, I would craft a career path that includes time at NASA Headquarters for EACH and EVERY astronaut in the Corps — prior to promotion consideration of any kind. (I realize this sounds harsh for uprooting the family structure, but kids/family members can benefit from time in our nation’s Capitol.) The time would be split evenly:

  1. six months in the Office of Legislative Affairs (sharing NASA’s story with Members of Congress and staff) and
  2. six months in the Office of Public Affairs (learning and practicing communication methods and representing NASA at outreach-type events outside NASA).

Our future as a space-faring nation depends on the will of the people, as expressed through decisions by their elected representatives.

STS-127: Discovery docked to Space Station

STS-128: Discovery docked to Space Station

Our astronauts and our images of the heavens offer our citizens a window into the universe. Our images show the story of what’s beyond our reach. Our astronauts tell the story — how it feels to GO beyond our reach. Yes, training is crucial to get the job done. But, the real job, is getting OUT THERE…in the Universe! We need political will to get there.

Astronauts embody the human drive to push beyond the boundaries of our knowledge.

Yes, the technical aspects of the mission are CRUCIAL. We have human lives at stake. Totally. Absolutely! And, we, at NASA, are incredibly good at conducting missions safely. However, without the storytelling — how it tastes and feels, complete with hair-raising near-misses and close calls — we may not have future space missions to conduct.

Humans are addicted to the drama behind the story.

Why else would we have an entertainment industry that we throw money at — for the privilege of losing ourselves inside the storytelling in novels, movies and TV shows?

So let’s tell our story…using every tool we’ve got!

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