Tag Archives: tweet

Vote @Astro_Mike: Tweet of Year

Vote for Twitternaut @Astro_Mike Massimino’s first tweet from space for “Tweet of the Year” in Mashable’s Open Web Awards Social Media Edition.

You can vote once a day through December 13th.

First EVER Tweet from Space

First EVER Tweet from Space

Find out more about NASA’s first Massimillionaire.

Let your vote send this message: When we tweet from space, everyone listens.

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Filed under leadership, NASA, social media, space

EarthShip NASA: Exploring the American Pioneering Spirit

I was looking for a file on my computer and found this proposal I wrote (WAY back when) to send out a traveling crew to connect NASA‘s can-do pioneering spirit with folks out in the heartland who do the very same thing…but for their families and communities.

I hoped to ignite passion in Earth-bound citizens of this planet, to push them to the next level in their personal lives…stretch…dream…reach for the impossible. In my mind, I envisioned space gardens and space murals and community space festivals across the country.

Note: Podcasting was new back then. Twitter and YouTube didn’t exist. (I inserted those features after -the-fact.)

At the time I proposed this idea, NASA’s chief of Strategic Communications didn’t believe in traveling shows. He didn’t think NASA should expend our efforts on Earth in this way.  He had a point. But I see things differently. I believe our job is to share what we do best:

we’re the dreamers, the curious, the problem-solvers, the doers.

Yes, we build spaceships and scientific instruments. I get that. But if you think of NASA like a “reduction sauce” in the show, Top Chef, boil down what we do at NASA and you get this:

we make things happen against all odds.

I believe we need to ignite that spark in other Earthlings — the desire to push out the boundaries of what we know. We need generations-to-come of planetary citizens to celebrate the can-do spirit, right where they live…even if their feet never leave this planet.

We have new leadership coming to NASA with the Senate confirmation hearings this week for Charlie Bolden and Lori Garver to come take the helm. Culture can change. Policies can take different directions. Who knows, maybe this kooky idea will take hold with new folks coming in. Ideas that lay dormant can take root…with a little care and feeding. Really. I’ve seen it happen. (Remember, I’ve been around NASA for a LONG time.)

I have a more polished proposal at work, but I thought I’d share the one I cranked out on a flight home from the OshKosh airshow, where the inspiration first hit me.

EarthShip NASA

Mission:

365-Day Mission to explore and celebrate the pioneering spirit deep in the heartland of our country from small towns to urban regions.

Purpose:

Ignite passion for exploration and cultivate the pioneering spirit – whether at home or off our planet.

NASA relies on individuals with curiosity for the unknown to explore unconquered territory outside the boundaries of our knowledge.

Definition:

A pioneer is someone who claims the “first” of any category — the first to attend college in the family, the first to grow a pumpkin patch in the neighborhood, the first to build a playground for handicapped children, the first to study read 50 books during summer, the first to paint a mural with glue, etc.

Logistics:

NASA “terra-naut” team will be composed of five NASA employees from different ethnic backgrounds and ages (including one astronaut, if possible) who will commit to 365 days on the road.  Terranauts will blog/tweet and post video/pictures from the road, celebrating “pioneers” in every stop along the way.

NASA Terranauts will feature the local pioneers on video segments for NASA TV, blogs, and podcasts (plus YouTube, Twitter, GovLoop, and all the new social media tools).

An advance team will plot the cross country course and work with the community leaders to prepare for EarthShip’s arrival — identifying playgrounds to be cleaned up or space gardens to be planted, murals painted on school walls, etc.  The EarthShip team will arrive to set up camp and prepare for the Pioneer Festival.  NASA will offer a portable “Space Fair” in the community, and hold contests for Pioneering awards for all ages and categories.  The Advance Team will work with the community of culture-specific categories.

The EarthShip will consist of a converted Winnebago outfitted to look like a spaceship, and complete with “dorm rooms” for the Terranauts.  Perhaps we can work with Winnebago to provide our transportation, and Mobil/Exxon or Shell to provide gas, in exchange for sponsorship recognition.  Perhaps Good Morning America might team with us to provide once-a-week coverage of our progress, along with live coverage from NASA TV – to allow the public insight on where the EarthShip is going and who we’ve encountered on the way. (BTW, I’m a HUGE GMA fan!!! Yay Chris, Diane, Robin, and Sam!)

A lean support team composed of camera crew (or hand-held vid-cams), exhibit technician, and social media expert will help the EarthShip crew of Terranauts keep up with their postings.  Perhaps we can fly in “Max Q,” the astronaut band to perform at some of stops along the way.  One trailer will house the NASA exhibit material, which will include outside and inside material — weather-specific.

One slot for the EarthShip crew might be reserved for contest winners to travel for one month at a time, learning about NASA and taking the information back to their communities.

So, what do you think?

Crazy, huh? Yeah, I know. I get that all the time. But, still….

:-D

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Filed under Earth, federal government, leadership, NASA, space

Don’t be Pug, the Biker Pooch

I met Pug, the Biker Pooch, yesterday morning at the motorcycle repair shop where my daughter’s death trap – I mean Bike – was getting worked on. Adorable little Pug. All decked out in his doggie goggles and head gear. He looked like a tiny Amelia Earhart. I fussed over him a bit, took his picture with my iPhone, then tweeted his likeness out to the Twitterverse.

But all the while, I kept thinking, “Am I witnessing Poochie abuse?”

I mean, really. Does little Pug have a choice? His owner, Nice Biker Guy, dresses him up, straps him on the back of his motorcycle and off they go. Does Pug, the Biker Pooch, get a choice? Does he like being strapped on the back of a motorcycle? Does he enjoy the outfit he’s wearing? Is he even safe?

At first I was thinking how sad for the little pup to submit to the indignity of doll clothes. Then I realized maybe the goggles really kept him safe. But hold on. His owner, Biker Guy, gets a real helmet, reinforced jacket, and heavy boots to protect him from flying rocks or, heaven forbid, a nasty spill. Will a little bit of head-mounted leather keep Little Biker Pooch from harm?

Nice Biker Guy told me Pug’s story and how he rescued the little pooch 12 years ago in the DMZ when Biker Guy served in the Army. Pug was a stray. He was scheduled to be “put down,” but Biker Guy asked for a chance with him. From that day on, their partnership flourished. Fast forward to today. Pug’s a pretty low-key kinda’ pup. But I have to wonder, is he just old? The little guy barely even moves. (Yes, he’s alive. He blinked at me a few times.)

So, here’s my question: Does Pug like the direction his life has taken, or has he given up the fight and accepted his fate as a teeny circus show animal? 

We’ll never know, now will we? But I started thinking about work. So many parallels.

Sadly, I’ve seen many a Biker Pooch at the office. You know what I’m talking about: employees who appear submissive and lifeless. Each day revolves around doing what they’re told – even if it means dressing up in leather and goggles and hopping on the back of the bike.  Ok, I’m being facetious…but sometimes it looks like that to me

Think about it. Some of your coworkers may seem to check reason at the door when they clock in. They may assume mandates given by a “superior” must be valid, whether or not they make sense. Time and again, I’ve had colleagues tell me our management must know what they’re doing – as if management has some magic formula to make wrong things right.

Now let’s look at that. Just because someone holds a position of authority, it doesn’t make him or her superior – in knowledge, experience, or even skill. A title on a business card can mean nothing more than words printed on paper. Why, oh why, do we condition our children to think that anyone with a title must be respected  – despite actions that prove otherwise? They grow up worshipping authority. Wanting it. Resenting when they don’t have it. Sorry, here I go on another tangent.

Quick story: I worked for a manager who blustered and brow-beat and strong-armed his way through any discussion. He would stake a claim (decision) and stick with it stubbornly, no matter the documented evidence that his claim might be an unwise course of action. At some point in the debate, he would switch his decision and announce that we misunderstood him because this NEW position had been his ONLY position all along. He blew smoke around the room to make others think they’d lost their minds — never admitting he’d changed his mind. I was amazed how easily my colleagues accepted blame, and bought the premise that they simply misinterpreted the manager’s position. One colleague gushed about how brilliant this manager was. His reason: everyone in the room appeared confused and clueless. I suggested perhaps the “brilliant manager” was spreading confusion to mask his own cluelessness. Ah, the heresy. 

My point: Just because management makes a decision, doesn’t mean the decision is right.

So what do you do when the decision doesn’t feel right? Ask questions. Nicely. Discretely. Respectfully. But, don’t just “follow” a decision because someone above you makes it. We all make mistakes – from the lowest to the highest levels. Checks and balances, the foundation of our entire federal system, play an important role in any organization…or family, for that matter. Listen to your gut!

If a decision doesn’t make sense to you, it’s probably because the decision doesn’t make sense. 

So let’s get back to Pug, Little Biker Pooch. He really doesn’t have a choice, now does he? He could bark and fuss and make a stink. But how do we know he didn’t do that in the beginning? How do we know Nice Biker Guy didn’t break down his resistance and force him into submission through the 12 years they’ve been together. How do we know Little Pug didn’t merely gave up trying? 

Moral to the story: Don’t submit to questionable decisions at work (or with family and friends) against your better judgment. Don’t assume others know more than you and, therefore, their decisions must be right.

Think! Question! Probe! Decide for yourself!

If, however, you like the goggles and leather head gear, by all means strap yourself on the back of the bike and enjoy the ride. If you don’t, take steps to STOP the MADness.

Remember: You have a choice, unlike little Pug.

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Filed under federal government, leadership, NASA

From Serendipity to Space Harmony

Social media is unfolding a world of unknowns for us at NASA. Take for instance NASA’s serendipitous new relationship with the band, McFly.

I admit, I’d never heard of McFly before two weeks ago. Where have I been? How did I miss this phenom band? I just learned today that McFly snatched the Beatles’ long-held title in the Guinness Book of World Records as youngest band to hit #1 with a début album. (Not MY Beatles! Heaven forbid.)

So what’s the connection between NASA and McFly?

Social Media: Twitter, to be exact!

During the STS-125 Space Shuttle mission to repair the Hubble telescope, McFly’s founder Tom Fletcher @TomMcFly encouraged his 40,000+ (now over 50,000) fans to tweet @NASA to play one of the band’s songs, “Star Girl,” as a Wake-Up call for the astronauts. “Ok followers, let’s tweet @NASA for “star girl” to be played in space!!!”

And tweet they did!

#StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace! #StarGirlInSpace!

Through serendipity, a NASA colleague of mine happened to see all the #StarGirlinSpace tweets pouring over Tweetgrid. She contacted me to see if I noticed saw all the traffic. We googled “McFly: Star Girl” and discovered their YouTube music video, featuring the band members attempting their own back-yard-astonaut-training. We laughed so hard we drew a crowd in the office. We immediately contacted our buddies in Public Affairs to request formal contact with the band.

You might wonder why?

Why would NASA cave under pressure to a pesky bunch of over-zealous teens that clog up our @NASA twitter account? (Admit it: that thought crossed your mind!)

I’ll tell you why.

We’ve lost touch with the youth of our nation and the world. Sure, NASA boasts a solid following among men, educated folks, and the AARP generation. Yes, we get high public opinion scores for doing a good job. But, dig below the surface and you’ll find the Gen X/Y-ers simply don’t see NASA as relevant to their lives. McFly’s fanbase fits eXACTly within the age demographic we have trouble penetrating.

I watched the sample DVD they sent us: Radio: Active Live. These guys are GOOD! With their catchy tunes, fantastic harmonies, and amazing energy – not to mention good looks – no wonder they have tens of thousands of adoring fans. They look and sound like a modern-day version of the Beatles. And, they named themselves after Marty McFly from “Back To The Future.” What’s NOT to like? 

Band Members:

Tom Fletcher

Danny Jones

Dougie Poynter

Harry Judd

Hey McFly boys, can YOU ignite passion for space among your adoring fans? Can you give voice to the drama and magic of the unknown in a way we can’t?

Will “Star Girl” get airtime as a Wake-Up call? Unknown. (Actually, the song selection process is another blog post entirely.) No matter! We’ll figure something out. And, we have a number of potential ideas on how to collaborate outside the Star Girl option.

Thanks Social Media and Serendipity for bringing us together with such talented musicians who happen to like space! McFly boys, how cool if your fans screamed over NASA space missions! Someday….

If music is the key to engage the next generation in space, then play that chord boys! Play it LOUD!

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Filed under NASA, space