Last week, a team from my office ventured to the bustling tech incubator, otherwise known as New York City, to meet with leading female thinkers in the data/tech space. We want to better understand what might draw more women to the space data table. Among others, we met with Dawn Barber, co-founder of NY Tech Meetup; Hilary Mason, founder of Fast Forward Labs; Sasha Laundy, founder of Women Who Code; Vanessa Hurst, co-founder of Girl Develop It and Write Speak Code; and Rachel Sklar, media darling and mover shaker behind TheLi.st and #ChangeTheRatio.
While we were chatting with Sasha, she mentioned the work she’s doing with Max Shron at Polynumeral, their new data strategy consultancy. Now here’s the cool thing. I had just ordered Max Shron’s book, “Thinking with Data: How to Turn Information into Insights” for my dissertation research. I’m in the data analytics phase, and I’ve been looking at different methods and platforms for teasing insights from a mountain of data I’ve assembled on my topic. I love it when work and research collide like this.
I haven’t finished his book yet, but I offer a few tidbits. Before treasure hunting with data, scope out what you want. Most of us do the reverse. We throw analytic tools and processes at the data and wonder what we’ll find. “Starting with data, without first doing a lot of thinking, …is a short road to simple questions and unsurprising results. We don’t want unsurprising — we want knowledge” (Shron 2014: 1). I totally agree. My dissertation is all about knowledge creation. In fact, I’m looking at “Knowledge Alchemy through Collaborative Chaos.” Max states that our search for knowledge is sometimes filtered through a mental model of our own creation, while other times an algorithm can put the puzzle pieces together for us. “What concerns us in working with data is how to get as good a connection as possible between the observations we collect and the processes that shape our world (Shron 2014: 31).
While Big Data is the buzzword of choice these days in the IT world, I learned on my trip to NYC what a truly small data world we live in. The connections between us shape our observations of the world around us. So great to make new connections with awesome and inspiring leaders, and plug into the vibrant NYC data hive.
Source: Shron, Max. Thinking with Data: How to Turn Information into Insights. Sebastopol, CA: O’Reilly Media, Inc, 2014.