Tag Archives: World Cup

Hashtag Pics Spark World Cup Obsession

It’s the little things, really, when you get right down to it. Little things like #hashtag-generated soccer balls and flags inside tweets. That’s all it takes to spark a World Cup obsession.

South Africa World Cup

All you brand guys out there: Learn a lesson from this!

I’m not a soccer fan. I admit it. I had my eye on the World Cup because of where it’s being held: South Africa. I’m a South Africa-holic after visiting there last summer with my mother and daughter.

The home of World Cup 2010 will be home to my daughter for the next year or more.

Reason enough for me to take interest, don’t you think? But my interest caught fire when I noticed the cute little soccer ball showing up on tweets after the hashtagged #WorldCup.  World Cup

I first noticed it after our NASA Earth Observing guys posted a twitpic of the World Cup stadium from space.

World Cup stadium from space. Credit: NASA

World Cup stadium from space. Credit: NASA

World Cup Joberg Stadium Tweet

SOOOOO cute. SOOOOOO fun. What a cute little World Cup soccer ball!!

World Cup #nasa tweet
A simple little picture of a soccer ball grabbed my attention enough that I came home and turned on ESPN to watch the World Cup overview. So unlike me. But my NASA world keeps colliding with my life. As I’m watching ESPN, they air an interview of Astronaut Tracy Caldwell Dyson talking from Space Station about the World Cup.

World Cup Tweet

Astronaut Tracy Caldwell Dyson on Space Station. Credit: NASA

Astronaut Tracy Caldwell Dyson on Space Station. Credit: NASA

Ok, now I can’t help myself. I have to tweet about it. Next I notice little hashtag-generated flags for the countries of the teams playing in the World Cup. Oh I’m so totally addicted now!

World Cup Flag Tweet

Then I get busted by this tweet:

World Cup Busted Tweet@Bongobeardy was right…to a certain extent. But by this time, I actually had the World Cup South Africa vs. Mexico game on in the background at work. I could only find a Spanish channel carrying the game, which made the concept of the World Cup even more “worldly” with Spanish sports announcers giving play-by-play. Now, I’m following on the web.

World Cup Addiction Tweet

I’ve even found my new posterboy: heartthrob Danish Nicklas Bendtner. (To be honest, I looked up the Danish team because Mikkell Vestergaard of my previous post is heading down to the World Cup to watch the match.)

Nicklas Bendtner: Denmark

Nicklas Bendtner: Denmark. Credit: AFP

He SO looks like actor Clive Owen here.

I post this story as a testament to simple brand strategies with huge payoffs. Adorable little images inserted into tweets fueled several new passions for me. So easy. Very little effort. Ripple effects far-outreaching the initial idea, I imagine.

What I’d love to see? Little NASA logos hashtag-generated in tweets.

How cool would that be?!? I’d tweet even MORE (if that’s possible) just to see those cute little pics. Wouldn’t it be amazing to have a space helmet for #astronaut, a rocket for #space, an Earth for….well, you get my drift.

Hey Twitter, you’re sitting on a gold mine in advertising — not that I want to pay for NASA logo pics. But still, I could see brand managers lining up to pay per click, etc. Just sayin’…..

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Filed under Africa, NASA, social media, space

Have and Have-nots: Light years apart

Koome Village

Kooma Village

I’m really strugging with reintry into my 1st-World lifestyle after three weeks in a 3rd-World reality in southern Africa.

I’ve experienced 3rd-World living before. I studied in a tiny town in the middle of nowhere Mexico during college, and built a church in a little village in poverty-stricken central Brazil. And yet, this transition seems harder for me. The situation in Africa — ever more desperate.

In addition to extreme poverty among the citizens, the mass migration of millions fleeing from tyrannical governments, such as Zimbabwe, strains scarce resources to the breaking point.

SnakePark

SnakePark

So, what drew me to Africa? Business? Pleasure? A little of both. This trip was an “occupational survey” for my youngest daughter, who completes her graduate studies in 2010 with a degree in counseling. Her specialty is play therapy, to help children work through traumatic experiences. She has a heart for children of the AIDs epidemic.

Kids from the street.

Kids from the street.

Her time in South Africa and Mozambique last summer introduced her to the “child-head-of-household” crisis caused by AIDs. With parents dying and children forced to raise their siblings, they are forced into early adulthood without the emotional maturity for the job. My daughter wants to help the children cope with tragedy in their young lives.

JAM: Change a Life. Feed a Child

JAM: Change a Life. Feed a Child

We embarked on a “survey” of potential organizations where she might contribute her counseling skills. In South Africa, we met with  JAM (Joint Aid Management), which feeds starving children across Africa; Door of Hope, which accepts abandoned babies no-questions-asked (CNN reported on Door of Hope the day we visited), Bethany House Trust, a home for orphan and foster children with a holistic approach to treatment and placement; and a Soweto Township Primary School and Day Care. In Zambia, my daughter accompanied a Play Therapy specialist to a local orphanage to meet the children.

I offer a few observations from the trip.

South Africa:

Nelson Mandela poster in school.

Nelson Mandela poster in school.

We saw and spoke with people on both sides of the apartheid system of government in South Africa, which is a relatively new democracy after the handover of power from white to black leadership in 1994. South Africa has 1st-World infrastructure in the historical “have” population, and a 3rd-World reality for the have-nots.

In the 19 years since apartheid was abolished, South Africa’s infrastructure for the ‘few’ has been shifted to cover the ‘many’ — straining the country’s resources.

Soweto Po

Abandoned Power Station

Electricity, under apartheid, was only available for the white population in the cities. The black townships had no power. Now that the power stations are supporting the total population, the system shuts down regularly. Without new power stations, the infrastructure can’t cope with the demand. Power is often “hijacked” by makeshift power lines strung from the overhead cables to the ground. These wires, when not properly grounded but held down by a pile of rocks, bring tragedy to innocent children playing in the area who stumble across the hot wires.

Desperate people do desperate things.

SnakePark

SnakePark

Woman Fetching Water

Woman Fetching Water

In preparation for the upcoming 2010 World Cup events in South Africa, the government of South Africa is providing propane heaters and cooktops to lessen the demand on electricity. One of our cab drivers told us how welcome the propane units are, though he held held little confidence the units could put a dent in the problem. At least, he informed us, his wife could cook for him when the power went out. (I won’t even TOUCH the division of labor between men and women. That would fill an entire book, not a just a blogpost.)

Portia's 1-room tin shack

Portia's 1-room tin shack

We visited squatter villages, many filled with destitute emigrants who fled from other countries to the cities in “Hope in Africa.” We met with Portia who came to South Africa from an unnamed neighboring country. She allowed us into her one-room shack. No water. No plumbing. No electricity. She graciously told us about her life (as interpreted by my buddy Mike who speaks a dozen or so languages). Outside her little tin shack she planted little cactus gardens. (You can see her water buckets outside the structure in the picture.)

The human spirit is amazingly abounding, even in the most hopeless times.

Making the best of circumstances

Making the best of circumstances

AIDs epidemic:

This little girl stole my heart.

Big Smiles Day Care

Dan (name changed for privacy issues), our escort for a day in the Soweto Township (home of Nelson Mandela, Desmond Tutu, and Dan), is HIV-positive. He told us the story of how he found out. His second son had health issues. After repeatedly taking him in for treatment, the doctor suggested an AIDs test since the boy exhibited the telltale sign of lumps behind his ears. The boy tested positive. Dan’s wife admitted she was HIV-positive. Dan tested positive too. He felt devastated and betrayed. They lost their youngest boy to AIDs. No medicine was available to help him.

He wants attention

Big Smiles Day Care

Dan had two choices: leave his wife or stay with her. The doctor counseled that their healthy son could soon be an orphan, as so many other children who lose both parents to AIDs. The boy should enjoy his parents as long as possible. Dan chose to forgive his wife and stay a family.

On the happy side of this story, Dan and his wife have enrolled in an AIDs program through a US NGO (I’m not sure which one) which gives them drug cocktails for free. He boasted his white blood cell count as being in a really good range. He threw out numbers that met the world to him, yet nothing to me. I had to ask what was a dangerous vs. acceptable number. I admit. I really knew very little about the battle against AIDs beFORE this trip. I am now painfully aware now.

To quote Dan:

Everyone is either infected or affected by AIDs.

Plight of Children:

Primary School Principal

Primary School Principal

When visiting a primary school in the Soweto Township, the principal spoke to us in a dark office. Power had been out for a couple of weeks. She’d been assured they would have power sometime the following week. She told us of her challenges running the school. Children starve. Their parents die of AIDs. They, themselves, are infected. Older children care for younger siblings. They may or may not have family to help. Many drop out and end up on the streets.

Playground Games

Playground Games

The principal told us a story. One of her young students quit coming to school. She discovered he was caring for his deathly ill Mother, as well as his brothers and sisters. The principal found a hospice organization to take the Mother in. After proper treatment, she returned home to care for her own children.

So, why isn’t the same care available to ALL infected parents?

The principal explained she can’t help when she doesn’t know the family has a problem. Many parents won’t admit they are sick, much less that their children are sick.

Stigma. Shame. Fear.

Can you resist that face?

Can you resist that face?

The government now provides a grain product so that every child has one meal a day at school. The principal told us that she asks for a donation every week from the children that allows her to buy spices, olive oil and other ingredients to add to the porridge-type substance they serve the children — just to give it a flavor. She also has them bring in containers to take the grain home for the days when school is closed. Otherwise, they may not eat until school opens again.

Many of the children experience sexual, physical, and emotional abuse. Rape is rampant. How do you build hope in a child who has so little and so little to live for? (Thankfully, my daughter has skills to help.)

And yet, those with the least keep going…in spite of it all.

Thumbs up after receiving new "tropicals" or flip-flops

Thumbs up after receiving new "tropicals" or flip-flops

Zambia:

Streets of Livingstone

Streets of Livingstone

My long-lost aunt Melody and my uncle Phil are missionaries with the people of Zambia. My aunt found me two days after I joined Facebook. She invited us to visit. Since we planned to travel to South Africa, we decided to hop over to Zambia while in the neighborhood. We spent a glorious week with Melody in Livingstone while my uncle was in the US for surgery. Girl-time!

Power is sporatic in the city. Thursday is their “load-shedding” night where the city goes dark for 3-4 hours. I can only assume the government is selling that “saved” electricity to a neighboring country, perhaps. That’s only my speculation. Power went out Saturday morning for several hours, but I’d gotten up early to download pics to Facebook, so I felt proud to beat the outage. No hot breakfast though.

Lion King welcomes Chinese investment.

Lion King welcomes Chinese investment.

What surprised me the most? Chinese infrastructure EVERYwhere. Roads. Schools. Buildings. Why, you may wonder? Infrastructure in exchange for mineral rights. Zambia is rich in copper, amethyst, aquamarine, beryl, emerald, tourmaline, garnets and more.

Koome Village Community School

Kooma Village Community School

In comparison to the shantytowns in South Africa, the poverty in the Zambian villages felt hopeful. I know that sounds strange. To me, the squalor of the squatter towns in South Africa felt oppressive, yet the villages felt almost quaint. They looked artistic, picturesque. Even the poverty of a one-room school hut seems idyllic.

Mukuni Village: Home of Lion King

Mukuni Village: Home of Lion King

The villages still operate with a strong sense of community. Village elders. Social heirarchy. Family structure. They are established and well-run. The shacktowns, in comparison, come together in chaos of uprooted people with no community ties. Society breaks down. Crime and despair follow.

What’s Next?

So what now? What can I do to make a difference?

Zambian boy

Zambian boy

Over 30 years ago, my Daddy felt a burden for starving people in Africa. He tried to persuade our extended family to cut back on lavish Christmas spending and give gifts to those who needed it most. We adopted the idea later when my girls were little. We agreed with family to exchange Christmas ornaments and give donations in family member’s honor. Our girls chose Toys for Tots. We gave them an amount we would normally spend on gifts and let them shop for toys.

Street Boys

Street Boys

We piled the toys into a mountain, took their picture in front of it, and give the picture as our gift to family. In recent years, we’ve given gifts through the World Vision Gift catalog. And last year, after I met with folks from JAM, I give gifts to JAM in my daughters’ names. And yet, these contributions feel so incredibly inadequate.

Mukuni Village Boy

Mukuni Village Boy

My time in Africa reminded me of Daddy and how God broke his heart for the people of Africa. (And how cool that his youngest brother is now living and serving in Africa!) There I was, in the very place, looking at the very faces he yearned to help.

I want to do more.


Bethany House Transport

Bethany House Transport

Bethany House Trust, a Christian-based organization, stole my heart on this trip. I want to find a way to help get the word out about the amazing things they do in their community. Gert Jonkers told us they spend R4000 per month per child ($510). The government reimburses them R1000 per month ($127). The government is five months behind in payment. Gert and Antoinette have used all their savings to keep Bethany House afloat. In this economy, many like organizations already folded.

Bethany House Playground

Bethany House Playground

$1 each would help. $50 would be a tremendous contribution. I don’t think they are set up for US contributions, but you can contact them directly to see how YOU can help.

So I leave you with this double rainbow I discovered over Victoria Falls. I saw the red flower, walked over to take its picture, and saw the most gorgeous site EVER! What a wonderful sign of hope and new beginnings.

Double Rainbow over Victoria Falls

Double Rainbow over Victoria Falls

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Filed under Africa, AIDs, Earth, poverty